Rue Cheng

UK UGC Creator, Nano-influencer

work with me

About me

Based in London, Rue is a content creator with a strong passion for sustainability. A proud founding member of Youths United for Earth, an environmental NGO in Malaysia, Rue is devoted to creating a positive impact. With an engaging, down-to-earth digital presence, Rue hopes to be a steadfast advocate for environmental and social responsibility in the digital age.

User-Generated Content (UGC)

encompassing photos, videos, reviews, and testimonials, is the authentic voice of customers and creators shared on social media. It offers real-life experiences and opinions, providing a sincere alternative to polished ad campaigns.

WHY INVEST IN UGC?

UGC fosters brand awareness and trust, providing a window into authentic user experiences that are more relatable and influential than brand-generated content. This aspect of authenticity resonates strongly with today's discerning consumers, who yearn for genuine interactions with brands, and in turn, improving web conversions.

79%


of people say UGC highly impacted their purchasing decisions. (Stackla)

74%


of consumers say authenticity is important when deciding which brands they support.

92%


of consumers turn to people they know for referrals above any other source.

UGC is


9.8x more impactful


than influencer content when making purchasing decisions. (Stackla)

More statistics can be found here.

My Art

SaaS/Tech

Review: "The video is perfect! It's very rare I get a first draft which is on time and follows all requirements."

Beauty & Care

Review: "Great video - we'll be sure to invite you to any paid campaigns in the future!"

Fashion & Accesories

Food & Beverages

SERVICES available

but not limited to:

UNBOXINGS

ASMR VIDEOS

TRENDS WITH PRODUCT/SERVICE

TESTIMONIAL

VIDEO BASED ON TRENDS

PRODUCT/SERVICE INTEGRATION

photographic studio

My Equipment

iPhone 14 Pro

Macbook Air

Lightroom

Capcut

LET'S GET IN TOUCH

Rue Cheng

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